My primary role during my tenure at Hitachi Consulting was Brand Customer Experience lead. While this often meant I spent my time executing creative projects, I also provided governance over all external materials to ensure consistency and design excellence. I managed a team of eight creatives and as well as a number of third-party design shops to facilitate a seamless brand experience across all marketing materials.
“Derick has been instrumental in driving design excellence and transitioning Hitachi Consulting visuals to align more closely to the Hitachi Social Innovation global campaign, strengthening our visual brand.”
-Ginger Lee, Senior Director, Marketing, Hitachi Consulting
SAP SAPPHIRE 2018
Google NEXT UK 2018
Event space design
Hitachi Consulting participated in numerous client events, often times with a sponsorship level that included a booth space on the show floor. I designed over 15 unique event spaces and the artwork therein during my time as creative director, where I navigated the complex challenges of providing a brand experience through a physical space.
Management
I managed a small team of designers to execute design deliverables including slideshow presentations, to print collateral, and social media visuals. I trained and developed three junior design resources within our brand standards to ensure a consistent brand experience. Additionally, I oversaw a small creative delivery team of five in India that worked with our creative templates that I created for our brand transformation. Our team generated an average of 50 unique external creative projects per month under my management and direction.
DEsign responsibilities
Executive presentation
Print collateral
Digital advertisements
Social media graphics
Event space design
Document design